Why Good People Lynch Good People

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Filed under: Stories 

I didn't mean it that wayIn the following article, I’m going to attempt to provide you with one way, you’re communication with your audience is pivotal to the reaction you’re seeking.

Ken McArthur posted a touching Q&A on his blog which attracted a massive amount of interaction from his audience.  I’ll link to that post at the end of this article.

The theme was prompted by a prospect who was down on his luck and facing possible ejection from his home.

The request to Ken’s audience was, what should we tell this person?

Since the request was pretty vague, there were more mixed message responses, with even more vague acknowledgment to the situation, than there were constructive suggestions.

Fortunately, what constructive responses there were, allowed the individual in question to alter their perception and take action in the direction he was seeking.

But…
Why were there so many people out to lynch this person?

He obviously stated in the on-set of his request, that he didn’t want, or need a hand-out. Yet many were at the ready to nail this poor bastard to the cross for being in the situation he got himself into.

Lets break this down to its finite components, shall we?

The Who, What, Where, Why & How’s.
Why we tend to neglect the simple yet powerful application of this, is based more on the impatience of what we want to get done (get the message out), rather than the what we want to create (get the message across).

Still with me? Good, now pay close attention.

For this article let’s focus on The What.The What
The message to get across, in this instance, is to create a solution for the intended individual.  Similar to a Hot Seat scenario.

Why people get emotionally stirred up by this particular persons condition, is their own attachment to past events in their life or psychology which reflect similarities between themselves and the intended recipient. Clouding their judgment and creating a sideways reactions to the solution based on their own prejudice.

Sorry, I read a lot of selfhelp books… Onward!

Those who were a little more cool, calm and collected were able to take in the whole scenario, and respond accordingly and constructively. (see Mike Hill’s response at the bottom of this article)

Mind you, no one really enjoys suffering, especially if they’ve experienced it themselves.

You have an audience, the message you want to convey can be interpreted in different manners. It’s our job to deliver the message we want to get across with laser like precision to minimize the negative and accentuate the positive.

Unless of course, our job in the message is to agitate a pain point, then the negative response needs to be endorsed and complimented with the solution we are to get across.

Here, the message was framed in the words, “How Should I Respond?”
Depicting a problem from a victim’s viewpoint.YES! 50 Scientifically Proven Ways To Be Persuasive

In Robert Cialdini’s “YES! 50 Scientifically Proven Ways To Be Persuasive”, he states; “by using negative social proof as a battle cry, they might be inadvertently focusing the audience on the prevalence rather than the undesirability”

Cialdini was referring to posters the local clinic had put up regarding what people fail to do will hurt them. Where the posters the clinic put up, gave social proof by way of average statistics. And now its become something socially acceptable as opposed to focusing on the solution to the matter and what can be done and what the audience should do. Now the clinic is wondering why the statistics rose in light of their posters.

What was focused upon or framed, was the condition of this invidual (the negative), not the solution (the positive) that could be brought about. Hence the hoof in mouth that many of the responders experienced.

This is not an isolated occurrence as I’m about to expose.
As I write this, I’m finding in my old writings, that I fail to lead the reader through to the specified action in a framed manner.

Where my viewpoints may be enlightening to the reader, the intended point gets lost, as it reads more like a journal than something applicable.

Did you get that? ‘Cuz I totally sucked in psyche class.

Writing copy, a blog or article post has the same power. If, and that’s a big (IF), we write with an intended action we want the audience to take, isn’t delivered, we won’t get the desired results and “Its All About The Results” now isn’t it?

Whatever our passion is, it’s the results we really get the payoff from.

So, what do You think would have been a different way, to deliver this request. One which would have increased a more positive response, rather than the bashing this person had to sift through.

Seriously, I want to know what you think…Tell Me What You Think

Here’s the post Ken put up. It really is an excellent read.

http://kenmcarthur.com/?p=431

I’m very partial to Mike Hill’s response. You can find that here:

http://mikehillsblog.com/struggling-to-succeed/

Until the next post.
Stay focused
Dan Lopez -TheUnguru

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