5 Things you should know about Pay Per Click Marketing but were afraid to ask

Filed under: Marketing 

Pay Per Click, is it something you’ve personally avoided?pay per click marketing

Pay Per Click, as the term states, is the means by which you advertise on an advertising platform like Google or Facebook or any number of organized advertising services.

The service shows your advert to people surfing the web on sites or the services web portal and this is called an impression, something you don’t pay for, you only pay when that person clicks on your advert.

While it IS true, you can, very well, lose your shirt in this
lucrative venture. If you fail to be diligent about it. This
is the defacto of quick research, quick testing, quick leads,
quick sales.

There is no faster way to attain immediate results anywheres
close to what mainstream gurus will teach you.

While instant results are achievable, the way to getting everything
ready is certainly anything but quick.

It is, by far, the only way to measure results with the least amount
of time involved. While, SEO mentors tout SEO as the easiest way to
get traffic. What they fail to mention, is that they all create ads on
Pay Per Click or (PPC for short) to test the markets response to their
offers before setting up a full blown SEO campaign.

Why do they do this?

Oh, those little secrets they love to tell the would-be high ticket prospect to get them into the “behind the curtain” upsell offers.

So.. on with the tips…

1. Target the ad for your product market. The closer you can lazer focus your message to market, the easier the reader can make a choice to click or not, depending on where they are in the buying cycle.

So say you’re in the pain relief market, what pain do you actually relieve?

Is it generic joint pain, knee pain, shoulder pain or elbow pain?

Don’t run just one ad for your entire campaign, Rather than using a catchall ad for elbow, shoulder and knee pain, have a different ad for each.

You only pay when people click. Multiple ads for the same destination won’t cost you more money, but they will give you more exposure.

What terms do you target?Tarot Readings

It depends what you want sell… Think on it, you see the pain, you be the solution… what is the solution you offer that the pain sufferer seeks?

2. Determine your budget. Remember: as the name implies, you pay per click.
This is where the uninitiated get burned all the time, and the services you pay for will more than gladly keep taking your money, whether you were successful or not…

You get charged when a person clicks your ad. Not sure how many ways to say this.
So, spend as little or as much as you want, whether it’s $10 or $1000. I always start small and when the balance is right, I ramp up the spend, or close it down.

That’s why its extremely important to-

3. Track your ads carefully. On average, the best results are those that have been run the longest… While setting a daily budget for your advert is prudent, honest assessment of a success-failure rate, is determined over a week to month long campaign.

4. Be patient. If someone does click through, they may not buy the 1st time they visit your site, or the 2nd, or the 3rd. It can take multiple click-thrus to get loyal customers.  But, I’d rather use Pay Per Click than a magazine ad, which many people might read but won’t take action, and is much harder to track

5. Turn a profit. Remember, your main goal is to make money, not create traffic.
The PPC platform is built with you, the advertiser in mind. Getting customers to buy, so you, can pay for your advertising and get more customers is what this is all about. The PPC services want you to be successful so you can keep feeding the machine.

Final bonus tip…
Create the goal of intent. Within a weeks time, you’ll have returned enough sales to reinvest.  If you get traffic, but make no sales… stop the campaign and tweak the destination enough to increase conversions.

Essentially, 1 days payout (should At Least) return double the investment.
If within a day, you lose your investment? Stop the campaign at the pain point you’re willing to invest.

In business, this is called (sunk cost). As I just explained investors know and are willing to risk a certain amount of capitol into testing and research. But only to the extent that they have accepted what’s called a profitable loss.

Why is the loss considered profitable?

Because, they (the investor) consider everything they do, as a valuable lesson, and not a reson to cry in their soup.

This is also known as the art of failing fast.ppc target marketing

So after reading this post, did you feel less knowledgeable than when you started? I was kinda hoping one would actually get something from it. Does it open up what to look at? What kind of questions or info you need to gather to do it effectively?

I’m seriously interested to get your thoughts on this, so comment below as soon as you can okay?

Till the next post,
Be Focused…
Dan, the Un-Guru

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