Swiper Don’t Stop Swiping

by DanLopez2012 · Leave a Comment
Filed under: Marketing

If you’ve ever had the opportunity to see Dora the explorer,
I certainly have sympathy for you… Dora’s an animated
Chicano who’s hard of hearing and runs around with a monkey named boots.

I think we should all chip in and get this girl “the miracle ear”.

As a kid I used to watch Japanese martial arts movies every saturday afternoon and none of them ever yelled louder than Dora when she’s asking if you know where something is… Read more

Incoming search terms:

Tags: Commissions, Conversions, Email Promotions, marketer, Marketers

5 Things you should know about Pay Per Click Marketing but were afraid to ask

by DanLopez2012 · Leave a Comment
Filed under: Marketing

Pay Per Click, is it something you’ve personally avoided?

Pay Per Click, as the term states, is the means by which you advertise on an advertising platform like Google or Facebook or any number of organized advertising services.

The service shows your advert to people surfing the web on sites or the services web portal and this is called an impression, something you don’t pay for, you only pay when that person clicks on your advert.

While it IS true, you can, very well, lose your shirt in this
lucrative venture. If you fail to be diligent about it. This
is the defacto of quick research, quick testing, quick leads,
quick sales.

There is no faster way to attain immediate results anywheres
close to what mainstream gurus will teach you.

While instant results are achievable, the way to getting everything
ready is certainly anything but quick.

It is, by far, the only way to measure results with the least amount
of time involved. While, SEO mentors tout SEO as the easiest way to
get traffic. What they fail to mention, is that they all create ads on
Pay Per Click or (PPC for short) to test the markets response to their
offers before setting up a full blown SEO campaign.

Why do they do this?

Oh, those little secrets they love to tell the would-be high ticket prospect to get them into the “behind the curtain” upsell offers.

So.. on with the tips…

1. Target the ad for your product market. The closer you can lazer focus your message to market, the easier the reader can make a choice to click or not, depending on where they are in the buying cycle.

So say you’re in the pain relief market, what pain do you actually relieve?

Is it generic joint pain, knee pain, shoulder pain or elbow pain?

Don’t run just one ad for your entire campaign, Rather than using a catchall ad for elbow, shoulder and knee pain, have a different ad for each.

You only pay when people click. Multiple ads for the same destination won’t cost you more money, but they will give you more exposure.

What terms do you target?

It depends what you want sell… Think on it, you see the pain, you be the solution… what is the solution you offer that the pain sufferer seeks?

2. Determine your budget. Remember: as the name implies, you pay per click.
This is where the uninitiated get burned all the time, and the services you pay for will more than gladly keep taking your money, whether you were successful or not…

You get charged when a person clicks your ad. Not sure how many ways to say this.
So, spend as little or as much as you want, whether it’s $10 or $1000. I always start small and when the balance is right, I ramp up the spend, or close it down.

That’s why its extremely important to-

3. Track your ads carefully. On average, the best results are those that have been run the longest… While setting a daily budget for your advert is prudent, honest assessment of a success-failure rate, is determined over a week to month long campaign.

4. Be patient. If someone does click through, they may not buy the 1st time they visit your site, or the 2nd, or the 3rd. It can take multiple click-thrus to get loyal customers. But, I’d rather use Pay Per Click than a magazine ad, which many people might read but won’t take action, and is much harder to track

5. Turn a profit. Remember, your main goal is to make money, not create traffic.
The PPC platform is built with you, the advertiser in mind. Getting customers to buy, so you, can pay for your advertising and get more customers is what this is all about. The PPC services want you to be successful so you can keep feeding the machine.

Final bonus tip…
Create the goal of intent. Within a weeks time, you’ll have returned enough sales to reinvest. If you get traffic, but make no sales… stop the campaign and tweak the destination enough to increase conversions.

Essentially, 1 days payout (should At Least) return double the investment.
If within a day, you lose your investment? Stop the campaign at the pain point you’re willing to invest.

In business, this is called (sunk cost). As I just explained investors know and are willing to risk a certain amount of capitol into testing and research. But only to the extent that they have accepted what’s called a profitable loss.

Why is the loss considered profitable?

Because, they (the investor) consider everything they do, as a valuable lesson, and not a reson to cry in their soup.

This is also known as the art of failing fast. ppc target marketing

So after reading this post, did you feel less knowledgeable than when you started? I was kinda hoping one would actually get something from it. Does it open up what to look at? What kind of questions or info you need to gather to do it effectively?

I’m seriously interested to get your thoughts on this, so comment below as soon as you can okay?

Till the next post,
Be Focused…
Dan, the Un-Guru

Tags: Advertising Services, Google, Pay Per Click, Pay Per Click Marketing, Target

Warren Buffet Says Don’t Buy Gold

by DanLopez2012 · Leave a Comment
Filed under: Marketing

I’m seeing it everywhere, aren’t you? On commercials, in print Ads
and lately on Facebook ads… Buy Gold!

Well I may be wrong, but not too long ago I was watching some financial news channel and they quoted Warren stating that gold had already maxxed out. This is not the time to buy.

In fact the time time (To Buy) had passed some time ago.

Yet the flood of contrary information continues.
Lets face it, if an items worth doubles, where would you have liked to have been?

Me too…

If you watch TV for any amount of time, the message to market
seems pretty damn clear. Any network other than the news networks are clamoring for you to SELL Your Gold. While the news networks keep pounding Gordon Liddy for you to Buy Gold!

Are the networks under the impression that if you watch any other
channel outside the news networks, you Need to sell your gold?

Conversely if you watch the news networks, are you in position
To Buy?

I don’t know about you, but…
Me thinks this be B.S.

Now Now.. hear me out a minute…

There’s some crazy arse fear that the U.S. money system will
collapse and only those who possess gold will be the ones
who’ll make it out with everyone else dying all around them.

I don’t know why I think this is insane, but it is.

No one will know how to measure the actual value of gold once
the collapse has been established. I’m sure some knucklehead
somewhere will open his mouth and proclaim its worth and the
sheep will listen like the small minded usually will.

And that will be the end of that.

But as for every merchant being able to competently
assess, on-site, whatever worth, your little coinage maybe?
Like, how much gold, is actually present, (in) your gold. And all
that metallurgy testing, that will be required, to summize the
amount you’ll need for a slice of bread.

All I can say is “Good Luck with that.”

Will all this happen in our lifetime? Who knows?
Will it happen in our childrens lifetime? Again.
Who REALLY knows for certain?

In fact, it may just happen that you’re more likely to be killed for your gold, before you even get a chance to use it. Like I said though… who knows? Look at this this way, gold, it doubled from $800 to $1600 in record time right? And basically $1600 can roughly get you $800 dollars worth of gas at todays prices… Not even that, if you really think about it…

So what the heck do you think gold is (REALLY) gonna be worth when the bottom falls out? Who knows?

On the other hand, I do believe it wise to get back
to basics. Get back to family values, the rights and
wrongs of life. The respect and honor of keeping ones
word between each other. This by far can go further than any other
scheme concocted by the best of them.

In the meantime, stay focused on whats in front of you.
Be mindful of what the rumblings are, but don’t let
them consume you into hasty decisions.

Over the last few years, I’ve stuck with a decision I made,
about where my merchant account and email services were to
be hosted, and I’ve really no reason to leave that decision today.

–Goldbar: http://danlopez2012.com/goldbar.php –

While all the people with 6yr old stats and pretty pictures are squirly
about the future. I’ve been pretty secure that all my systems stay
intact, and on the back end of it all? Everyday is business as usual.

If you haven’t setup your business online yet?
You could do well to look into Goldbar to have everything setup
for you in one rocksolid, easy to implement, stable location.

Till the next post,
Be Focused…
Dan, the Un-Guru

PS: Please, please, please, please!!! Whatever you do? Don’t Buy Gold Stock! If you succumb to the whims of speach and do decide, its a match for you right now, get the real thing. Hard Cold Metal in hand, not another promisary note.